A Comparative Analysis of Huawei and Apple: Market Strategies, Innovation, and Consumer Preferences
DOI:
https://doi.org/10.61173/kqxtm567Keywords:
Huawei, Apple, Market StrategieAbstract
The mobile phone industry has witnessed exceptional development over the last few years, with strong competitors between significant gamers such as Huawei and Apple. This introduction aims to summarize the market conditions surrounding these two businesses, highlighting the research study background for this study. In addition, the approaches employed in this research, the conclusions drawn, and prospective future avenues for investigation will be discussed.
References
including their strong focus on development, detailed [1] Kimmel, A. J. (2010). Connecting with consumers: product lines, significant market shares, and dependence Marketing for new marketplace realities. Oxford University on suppliers. Nevertheless, there are likewise notable Press.
differences between the two companies. [2] Iris Deng. (2023). Huawei is facing more strife in Europe Huawei strongly emphasizes 5G research study and after a report that Germany is considering banning Chinese gear development, investing heavily in scientific and in its 5G networks. https://www.scmp.com/tech/article/3236161/ technological improvements. While this has resulted in huawei-facing-more-strife-europe-after-report-germanysome imperfections and functionality concerns with their considering-ban-chinese-gear-its-5g-networks
items, Huawei’s focus on the low-end market and its high [3] William Jebor. (2023). According to the Financial Times, cost-performance ratio has attracted many customers. On the European Union is considering banning it from its 5G the other hand, Apple prioritizes brand image, product infrastructures. https://www.gearrice.com/update/the-europeanstyle, and advertising, placing itself as a high-end union-is-considering-banning-it-from-its-5g-infrastructuresbrand name. Their items deal with the high-end market, according-to-the-financial-times/#:~:text=According%20to%20 providing exceptional efficiency at a relatively great cost. the%20Financial%20Times%2C%20the%20European%20 Despite Huawei’s strength in scientific research study Union,of%20the%20member%20countries%20have%20 and development, it must catch up to Apple regarding already%20vetoed%20it item design and user experience. Huawei’s heavy [4] Henrik Ballebye Okholm, Bruno Basalisco, Gerdis focus on innovation and efficiency often neglects the Marquardt, Lærke Kilsdal. (NA). THE ECONOMIC needs and feelings of users. On the other hand, Apple CONTRIBUTION OF HUAWEI IN EUROPE IN THE YEAR
positions a more robust focus on user experience and 2021. https://copenhageneconomics.com/publication/thehas successfully developed a unique design style. economic-contribution-of-huawei-in-europe-2021/
Nevertheless, Apple’s research study and development [5] Doroteya Borisova. (2022). Apple is the world’s most
abilities are comparatively weaker, particularly in brand- valuable brand in 2022. Apple is the world’s most valuable brand new innovation advancement, where Huawei excels. in 2022 - PhoneArena
Huawei’s relatively lower price and high cost-performance [6] Shi, Y. (2023). A Corpus-based Multi-dimensional Analysis ratio have given them a significant benefit in the market, on Chinese and US Corporate Responsibility Reports: A Case bringing in new users and increasing their appeal. On the Study of HUAWEI and Apple. International Journal of English contrary, Apple’s typically greater prices have restricted Literature and Social Sciences (IJELS), 8(2). its market advancement and prevented its market share.
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