How the e-commerce environment affects the economic development of traditional enterprises: Taking business innovation as an example

Abstract

With the proliferation of e-commerce, traditional enterprises have increasingly resorted to it for more business opportunities and market share. However, this environment has presented some challenges and confusion to these enterprises. The present study aims to investigate the impact of the e-commerce environment on the economic development of traditional enterprises. The study highlights the advantages and disadvantages of this novel environment. The study employs empirical research methods, including a series of case analyses and data research, to demonstrate how the e-commerce environment affects the economic development of traditional enterprises. The findings reveal that e-commerce can help traditional enterprises broaden their market, improve their brand influence, achieve diversification, and better adapt to changes in market demand. Nevertheless, these enterprises face challenges in mastering e-commerce technology and channels, brand positioning, and image adjustment during the transformation process. The study’s conclusion is of significant reference value for traditional enterprises seeking economic development in the e-commerce environment.