Behind the Dispute Between Influencers and MCN Company-----is the Game between Content and Capital

Abstract

This study adopted a case study approach to understand the cooperative relationship in the media profit model by analyzing, summarizing, and discussing the case of the top influencer Liziqi’s rights protection incident.  The public had numerous questions and guesses about this incident, which leads to differing views expressed online.  The influencer economy, an emerging form of economy, can be profitable through a variety of channels, including live streaming, brand e-commerce, advertising, and more. Although the influencer economy may evolve with the advancement of technology, the society is still discussing its sustainability and commercialization. Additionally, more supervision is need from government department in this area.  Liziqi’s rights protection incident includes the cooperation, dispute, and settlement between Liziqi and Hangzhou Weinian Co. Ltd., By exploring the relationship between influencers and MCN influencer incubators, as well as the game between content creators and capital, the discussion in this article guides the practitioners in this field had warning and enlightening significance for most practitioners in this field. This work obtained information from CNKI, Aiqicha APP, and Baidu Baike, etc.