An Examination of Alibaba’s Digital Innovation Strategy

Abstract

Amid global economic challenges and the digital economy’s ascent, enterprises must undergo digital transformation. Alibaba, seizing the post-epidemic and economic recovery period, actively advances its transformation. Despite favorable external factors like government policies and technological progress, internal hurdles persist, including resistance to transformation due to Alibaba’s size. The digital environment’s complexity impedes operational efficiency, demanding a sophisticated system connection in the digital era, and incurring high costs. Alibaba’s digital advantage, supported by robust technology and talent, can fuel its transformation. Strategic choices should delineate a precise path, appoint apt personnel, and target key areas for advanced development anchored in leadership.