Data Visualization of Click on Advertisement

Abstract

Attention to AD click-through rates is critical to understanding customer needs. However, apart from focusing on clickthrough rates, this study likewise concerns the regional distribution, the age, the time spent on the AD’s site, etc., of humanity who click on an AD. Furthermore, visualization presents data in graphical form, making the AD’s information easy to understand. It helps companies optimize their advertising investment strategies and adjust the direction of their advertising.