Memorable Logo Design of Luxury Brand-Balenciaga

Authors

  • Siru Wang

DOI:

https://doi.org/10.61173/dwj1k016

Keywords:

Luxury Brand Management, Balenciaga, Fashion Innovation, streetwear Integration, Cultural Influence

Abstract

This in-depth study explores the complex field of managing luxury brands, focusing on the legendary Balenciaga. Balenciaga’s groundbreaking departure from traditional fashion shapes is studied, highlighting its liberation-focused design philosophy, and its 1919 roots are traced. The incorporation of streetwear components into high fashion is investigated, demonstrating the brand’s capacity to respond to swift societal changes. The creations of Balenciaga are more than just clothes; they are powerful manifestations of independence and defiance. Balenciaga’s lasting impact is affirmed in the report’s conclusion, not just in fashion but also as a representation of resistance, advancement, and creative self-expression.

References

Claxton, S., & Kent, A. (2020). The management of Sustainable Fashion Design Strategies: An analysis of the designer’s role. Journal of Cleaner Production, 268, 122112. https://doi.org/ 10.1016/j.jclepro.2020.122112 Icon-Icon. (2020, October 20). The Balenciaga logo, from discretion to an emblem - icon. ICON. https://www.icon-icon. com/en/the-balenciaga-logo-from-discretion-to-an-emblem/

Kapferer, J.-N., & Michaut-Denizeau, A. (2017). Is luxury compatible with sustainability? Luxury consumers’ viewpoint. Advances in Luxury Brand Management, 123–156. https://doi. org/10.1007/978-3-319-51127-6_7

Kumagai, K., & Nagasawa, S. (2017). Consumers’ perceptions of store location affect on the status of luxury, non-luxury, and unknown apparel brands. Journal of Global Fashion Marketing, 8(1), 21–39. https://doi.org/10.1080/20932685.2016.1257359

Mensa, M., & Deng, T. (Tony). (2021). Luxury fashion brands and consumers: women are more sexualized by consumers than brands on Instagram. Tripodos, (50), 17–35. https://doi.org/ 10.51698/tripodos.2021.50p17-35

Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, 102089. https://doi.org/10.1016/j.jretconser.2020.102089

Piancatelli, C., Carbonare, P. M., & Cuadrado-García, M. (2020). Balenciaga: The master of haute couture. The Artification of Luxury Fashion Brands, 141–162. https://doi.org/ 10.1007/978- 3-030-26121-4_6

Downloads

Published

2024-01-03