Research on Sustainable Development of Chinese New Energy Vehicle Enterprises --- Based on Consumer Psychology and Range Anxiety

Abstract

In the past few decades, more and more people tend to buy new energy vehicles due to serious environmental pollution, rising oil prices, restricted measures from the government, high car utilization costs, and other problems. However, compared to traditional oil-driven vehicle, new energy vehicle also has many disadvantages, such as range anxiety, public prejudice etc. Because of this background, this article will focus on the issue of consumer psychology and range anxiety to new energy vehicles, discussing what kind of vehicle Chinese consumers tend to buy, how consumer psychology influences car purchase behavior, as well as the causes and solutions of consumers’ range anxiety of electric vehicles, which will help Chinese new energy vehicle enterprises better achieve sustainable development.