The Implication of the Development of Chinese Online Marketing Strategy for The USA

Abstract

Along with the development of the digital world, digital marketing has received extensive attention in recent years. Compared with Chinese and American digital marketing, American is somewhat limited. This paper analyzes the development and strategy of the Chinese and Americans. As a result, the challenge lies in American digital marketing: too many apps that consumers do not concentrate on in the same place which leads to dispersion; complexity of software usage--need to jump into different pages, sign up a lot of information--lead consumers abandon to pay; consumer privacy; and Failure to effectively use live streaming to increase purchase rates. China’s digital marketing has created many new and successful strategies. Innovative and diverse marketing strategies have injected fresh blood into the market, making it more dynamic. Platform centralization has made it easier for businesses to acquire customers and promote their products. Private domain traffic leverages interactions with customers to build connections and maintain customer loyalty. Based on this, this article proposes that China’s digital marketing innovation, diversified marketing methods, platform centralization, and private domain traffic can inspire American digital marketing strategies.