The Influence of the Management Mode of “RenDanHeYi” on Enterprise Performance-Taking Haier Smart Home as an Example

Abstract

With the development of information technology and the change of economic environment, the traditional management theory and business model are facing new challenges. In this context, after more than 10 years of continuous improvement, Haier’s “RenDanHeYi” model proposed in 2005 has formed a set of solutions to the management dilemma of large enterprises in the Internet of Things era. This paper takes Haier Smart Home Co., Ltd. (Hereinafter referred to as: Haier Smart Home) as an example to analyze the operation mechanism of “RenDanHeYi” mode, and analyzes its impact path on enterprise performance based on literature research and second-hand data (enterprise annual reports, news reports, industry reports). The study found that “three modernizations” (enterprise platformization, employee makerization, user personalization) can improve operational efficiency, promote innovation and expand the market. The purpose of this paper is to enrich the research on the relationship between management mode and enterprise performance, and to provide a reference for management innovation, strategic adjustment and performance improvement in the transformation of manufacturing enterprises in the new era.