Research on the Digital Promotion and Marketing Model of Slow Variety Shows in the Era of Internet Media

Abstract

In recent years, slow variety shows, as an important genre in the variety market, have gradually gained widespread attention due to their emphasis on life experiences and emotional resonance. However, in the contemporary digital context, their dissemination and marketing still have certain shortcomings. This research shows that at the industrial level, slow variety shows are squeezed by platform traffic logic, with relatively limited commercial monetization channels and significant homogenization of programs. At the individual level, there are constraints on the expressive space of creators, and the interaction between guests and the audience is also somewhat insufficient. In response to these issues, it is crucial to focus on the dissemination model of slow variety shows, promote them actively using platform algorithms on the industrial side, and deeply explore the long-tail value of programs. On the program side, differentiation should be driven through upgrades in topic content, refined audience operations, and coordination with private domain IPs. The breakthrough of slow variety is an inevitable response to the demands of the times. By seizing the development opportunities endowed by the times, it also promotes the entire variety market towards a sustainable and healthy direction.