Research on the Value Empowerment of Reputation Mechanism for Platform Category Differentiation Operation: A Case Study of Pinduoduo
DOI:
https://doi.org/10.61173/2qrtf190Keywords:
number of followers, sales volume, reputation mechanismAbstract
The reputation mechanism plays a crucial role in major shopping platforms, making the study of its impact on sales volume of great significance. This research collects data on the number of fans and sales volume of three types of products: clothing, skincare, and health care, on the Pinduoduo platform, to explore the influence of the reputation mechanism on different types of products in low-cost shopping platforms. The study finds that the reputation mechanism significantly positively promotes the sales volume of clothing and skincare products, but has no significant correlation with the sales volume of health care products. This research provides valuable insights for improving the reputation mechanism on the Pinduoduo platform and offers theoretical support for the healthy operation of the market.
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