Analysis of the Core Competitiveness of New Energy Vehicles—A Case Study of Xiaomi Motors

Abstract

In recent years, China’s new energy vehicle market has experienced explosive growth. Simultaneously, the emergence of a new trend of technology companies entering the automotive industry has shifted the focus of industry competition from hardware performance to comprehensive strength. This paper aims to construct a four-dimensional framework for analyzing the core competitiveness of new energy vehicles: technology, cost, users, and ecosystem. Using Xiaomi Motors as a case study, this paper explores how technology companies can build competitive advantage through differentiation strategies. This study employs a case study approach, combining information such as the Xiaomi SU7’s model positioning, technology layout, and pricing strategy, and employs a systematic analysis based on the four-dimensional framework. The results indicate that Xiaomi Motors’ core competitiveness lies in its technological balance of “in-house research and development + collaboration,” the cost advantages of reusing the consumer electronics supply chain, user stickiness driven by the fan economy, and the ecosystem barrier of a “closed loop of people, cars, and homes.” This differentiation path can provide practical reference for other crossover automotive companies.