The Transition of Game Workshop from Manufacture to IP Licensing

Abstract

The Game workshop is a company located in the UK which primarily focus on the tabletop business, trying to expend their beneficial range by constantly work on transforming their potential intellectual property value to a really profitable property. Reflected by their market performance, the change of their value is able to show their development during the recent years and wether their efforts are worthy after making various tryings in the different industries including but not limited to video games, animation and live drama series. This study aim to find the role played by intellectual property (IP), a key factor, in the process of formation and operation of the brand new profit model of Game Workshop——motivating them to make the decision of launching and keeping such a diverse and constructive expansion plan. To figure out the question, this study will use the methods including financial statement analyzing, meta analyzing and case study as the main research means.