The Impact of Types of Multimedia Intellectual Property Collaboration on Readers’ Reading Interest

Abstract

With the booming of cultural industries—where cross-medium Intellectual Property (IP) projects have grown 30% annually globally over the past five years, multimedia IP collaboration has become a vital approach to boost readers’ reading interest and expand IP influence. This paper explores the impact of different types of multimedia IP collaboration (film & TV, game, animation/comic, offline scene, audiobook) on readers’ reading interest, along with their underlying influence mechanisms and practical suggestions. Through in-depth case analyses (e.g., The Wandering Earth, whose film adaptation drove a 300% surge in original novel sales; The Founder of Diabolism, whose animation boosted reader engagement by 280%) and theoretical elaboration of relevant communication and psychology theories, it reveals that such collaborations enhance reading interest via visualization, interaction & emotional engagement, communication mechanisms, and immersive scene experience. Moreover, targeted recommendations are provided for operators, content creators, and platforms (including facilitating points redemption, coupon conversion, and community building to stimulate secondary communication). Employing qualitative research methods like case study, thematic analysis, and reader interview analysis, this study systematizes collaboration types, interprets influence mechanisms, and offers actionable strategies, while also discussing research limitations (e.g., single-region sample bias) and future directions.