Mutual Benefits and Risk Governance between AI Applications and Online E-Commerce under Marketing Perspective

Abstract

From the perspective of marketing, the integration of AI technology and online e-commerce has given rise to a mutually beneficial and win-win situation.AI helps e-commerce companies achieve accurate user profiling and personalized marketing by virtue of its data analysis capabilities, while optimizing supply chain management and user experience to improve operational efficiency; and e-commerce companies' rich application scenarios and massive consumption data provide important support for the training and iteration of AI algorithms, which promotes the continuous upgrading of the technology. The rich application scenarios and massive consumption data of e-commerce also provide important support for the training and iteration of AI algorithms, promoting the continuous upgrading of technology. However, the process of integration of the two has also exposed the risks of data leakage, privacy infringement, algorithmic bias, etc., which may affect the marketing effect and user trust. Therefore, it is necessary to build a risk governance system through sound regulations, strengthened technical protection and industry self-regulation to ensure the compliant application of AI in the field of e-commerce, and safeguard the healthy development of the industry while consolidating the win-win results.