IKEA: Attaining the Organic Integration of Ethical Conduct, Social Responsibility and Brand Conviction

Abstract

This paper takes the global home retail enterprise IKEA as a case study to explore how it achieves the organic integration of ethical behavior, social responsibility and brand belief in the process of global operation. The research background stems from the current supply chain ethical governance challenges faced by enterprises, the requirements for environmental sustainability, and the continuous improvement of consumers' expectations for the social value of enterprises. The paper focuses on analyzing the ethical management system established by IKEA in its supply chain through the "IWAY Standard", its dual commitment to environmental protection and social welfare, as well as the brand philosophy carried by the "Democratic Design" concept. Research shows that by embedding ethical principles into business practices, IKEA not only demonstrates ethical leadership in supply chain management but also promotes the improvement of industry standards. However, it still faces certain challenges in terms of audit transparency, cultural adaptability and the risk of "moral performance". The significance of this research lies in providing theoretical references and practical inspirations for enterprises to seek strategic synergy between economic benefits and social value.