NBA’s Tech-Driven Innovations: Practices, Strategies, and Optimization Recommendations
DOI:
https://doi.org/10.61173/554h4q54Keywords:
Emerging technologies, Operational innovation, Promotional strategies, Fan engagement, Digital transformationAbstract
Responding to the change of its environment, NBA responded quickly to emerging technologies with their incorporation. The NBA used cutting-edge technologies to innovate operations through the sports industry’s digital transformation. The study analyzes NBA’s technology involved promotion techniques of the market and strategies targeting individuals through technology. Key findings in the paper show an integrated adoptions of the technologies into fields that suits the NBA, as shown in the unique experience brought by the VR; AI’s precise targeting of fans; NFTs expanding involvement of casual fans; and the short video approach to suit the fragmented watching habits of modern fans. Moreover, the study analyzes in depth potential strategies the league could impose and suggests realistic application and optimization strategies. The results further emphasize the integration of VR, AI, NFTs, and short video uniquely into their market and the transformation of sports league through digital modernization.
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