Research on the Driving Effect of Jiangsu Football Super League on the County Economy of Jiangsu Province

Abstract

As a hallmark local sports IP in Jiangsu, the Jiangsu Football Super League links professional and grassroots football. Its multi-dimensional economic driving values in boosting county consumption, promoting industrial integration and enhancing regional brand awareness have initially emerged. Based on the background of building a strong sports nation and the high-quality development of county economy in Jiangsu, this study systematically discusses the strategic positioning, driving mechanism and practical mode of Jiangsu Football Super League in promoting the county economy of the province. The study finds that Jiangsu Football Super League should be positioned as a new growth pole of county economy in the province, a catalyst for sports industry integration and an adhesive for coordinated regional development. Its economic driving value is realized through three core paths: direct consumption stimulation, industrial integration linkage and brand value empowerment. In addition, three differentiated practical modes have been formed in southern, central and northern Jiangsu, namely industrydriven mode, culture and tourism integration mode and traffic diversion mode.