Exploring the Impact Mechanism of Rural Sports Events on Rural Economic Resilience: A Case Study of Guizhou's "Village Super League"

Abstract

In the context of rural revitalization and the need to boost endogenous drivers, enhancing rural economic resilience and self-recovery is crucial. This paper examines how sports events empower rural economic resilience, using the “Village Super League” in Guizhou as a case. The study finds that the “Sports+” model integrates sports with local industries, tourism, and community engagement to achieve this. The model drives coordinated development of cultural tourism, agriculture, and the digital economy through joint marketing, cross-sector partnerships, and shared digital platforms, promoting industrial diversification and resource integration. Operations employ new media and smart technologies—live streaming, digital ticketing, real-time data analytics—to improve efficiency and crisis responsiveness. Local governments facilitate efficient governance and multi-party collaboration via integrated service systems, digital platforms, and streamlined regulations. The event also fosters local employment through skill development, entrepreneurship support, and job placement, encouraging workforce return and income growth. Overall, rural sports events systematically enhance economic resilience, recovery, and transformation through industrial agglomeration, technological enablement, governance collaboration, and employment promotion, offering practical references for resilience construction in similar regions.