The Impact of Sports Event Industrialization on Tourism Development in China: Mechanisms, Effects, and Optimization Paths

Abstract

This essay examines how China's tourist sector has changed as a result of the industrialization of sporting events. It examines the impact of sporting events from four perspectives: innovation-driven integration, service quality enhancement, industrial structure optimization, and economic growth. In addition to producing long-term advantages through infrastructure development, destination branding, and service standardization, the study concludes that sporting events greatly boost short-term tourism consumption in lodging, catering, transportation, and retail. Additionally, the conventional tourist value chain has been broadened by the merging of sports and tourism, creating a diverse "sports + tourism" ecosystem that promotes more immersive, thematic, and digital forms of consumption. Nonetheless, a number of issues still exist, such as an uneven consumption structure, product homogeneity, poor interdepartmental cooperation, and inadequate postevent planning. The paper suggests strengthening top-level planning, enhancing full-cycle event operations, utilizing digital technologies, creating unique event intellectual property, optimizing integrated tourism products, and creating a thorough evaluation system that takes into account ecological, social, cultural, and economic benefits in order to address these issues. These actions are crucial for encouraging China's sports event tourism to grow in a sustainable and superior manner.