Exploring the Innovative Development of Marketing Strategies in the Bar Industry - Taking Jumping Sea Bar as an Example

Abstract

In modern society, bars have evolved into typical social centers that surpass traditional physical institutions, and their marketing strategies are also being reshaped and innovated. Exploring new ways of bar marketing is crucial for the sustained operation and development of bars. This study used a case study method to analyze the development history of bar enterprises and the core business development model of The Jumping Sea Bar. The results showed The Jumping Sea Bar has a relatively complete business development model, but its consumer experience is poor, and the marketing model has not been adjusted from the perspective of consumer experience. With the increasing emphasis on the economic and social significance of bars, technological advancements, and changes in consumer preferences, hotel owners are required to maintain adaptability and innovation. Embracing technology and understanding consumer behavior is an important way for hotels to achieve sustainable development.