Optimizing Supply Chain Resilience: The Guangzhou Mengniu Case
DOI:
https://doi.org/10.61173/dpzzgp68Keywords:
Mengniu, Dairy Industry, Supply Chain Management, Data Finance, COVID-19, Impact, Exchange Rate, Raw Material Prices, Bullwhip Effect, Just-In-Time Production, Guangzhou Mengniu, Risk Management, Operational Strategy, Fresh Milk Market, China Dairy MarketAbstract
This paper explores the operations and supply chain with Mengniu Dairy, one of the most famous dairy companies in China, based on a subsidiary called Guangzhou M.N Milk Industry Sales Co., Ltd. The research, which looks at Mengniu’s operational strategies and integrates the cooperation with supply chains in its business side of shelf-stable milk as well as fresh milk products, revealed a situation brought about by external factors including the COVID-19 pandemic, Russia-Ukraine war challenges, and currency exchange rate movements. Priority issues have been identified, such as uncertainty in the prices of raw materials, deflation effects, and bullwhip effect towards Cold Chain Logistics Being Others. Addressing these challenges, the paper proposes solutions such as-with regards to procurement-diversifying sources of material and services; enhancing cold chain logistics using state-of-the-art technology; adopting Just-In-Time (JIT) production methodologies for greater resilience in supply chains while optimizing operational and cost efficiency. The report closes with key points of advice on how to overcome these hurdles post-pandemic, featuring directions from improving risk management, building stronger partnerships in the supply chain, and providing educating consumers.
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