Analysis on the Marketing Strategy of DTC Mode of Chinese pet Economy from the Perspective of Digital Marketing

Abstract

Against the backdrop of digital economic development and increasing pet consumption, the integration of the pet economy and digital marketing has become a research focus. Existing research mainly revolves around the Direct-to-Consumer (DTC) model, focusing on three major scenarios: pet blogger-driven sales, online veterinary consultations, and physical pet transportation. Prior studies has examined how businesses can achieve direct connections with consumers through digital means. Methodologically, a combination of case studies and theoretical induction is used to compare and analyze different business models. Research shows that although the models differ in their manifestations, their core mechanisms for user conversion are consistent, primarily relying on trust building, service extension, and process assurance. The DTC model effectively promotes consumption conversion by strengthening the direct connection between businesses and consumers, and provides a reference for the standardization and sustainable development of the pet industry. The recommendations advocate a multilevel governance framework encompassing enterprises, platforms, and regulatory authorities, with an emphasis on data-driven marketing strategies, enhanced content governance, and the standardization and transparency of service systems to strengthen user trust and promote sustainable industry development.