Research on the innovative way of modern marketing strategy

Abstract

Marketing strategy is one of the main skills for enterprises to open the market and compete for market share. How to position the market strategy, research on consumer willingness and consumer psychology, how to maximize the potential of the market, so that consumers are willing to purchase and also meet the needs of consumers These problems are directly related to the survival and development of the fate of enterprises. This article aims to cater to the psychology of consumers. build a reasonable marketing concept system, and maximize the market share of enterprises through its own opinions on marketing strategy innovation How to position the marketing strategy, how to maximize the potential of the market, so that consumers are willing to purchase at the same time to meet the needs of consumers these issues are directly related to the survival and development of the fate of enterprises This paper is to make some suggestions on marketing strategy innovation, hoping to cater to consumers’ consumer psychology, build a reasonable marketing concept system, and maximize the market share of enterprises.