Analysis of M&A in the Vehicle Industry: Evidence from Geely’s Acquisition of Lotus

Abstract

As a matter of fact, mergers and acquisitions (M&A) in the global vehicle industry have become increasingly common especially in recent years, driven by various factors such as technological advancements, market expansion, and brand strengthening. In reality, this trend is exemplified by Geely’s acquisition of the British sports car brand, Lotus. With this in mind, this study aims to analyze the motivation, process as well as impact of this acquisition, employing methods like SWOT analysis and market research. According to the analysis, the findings reveal that the acquisition not only enhances Geely’s global market presence but also complements its product portfolio with Lotus’s unique technology and brand heritage. Furthermore, the integration of Lotus into Geely’s operations offers opportunities for synergies and cost savings. At the same time, the implications of the study are proposed. This research contributes to the understanding of M&A strategies in the automotive sector, providing insights for both academic and industry practitioners.