An Analytical Study of Teenagers’ Motivation to Purchase Virtual Goods
DOI:
https://doi.org/10.61173/3skhfy94Keywords:
virtual items, motivation, influencing factors, reasonable pricing, promotional strategiesAbstract
With the rapid development of the digital age, virtual items are widely used in daily life and entertainment. This study aims to gain an in-depth understanding of consumers’ motivations, influencing factors, and psychological states in purchasing virtual items and to provide valuable suggestions for the virtual goods industry. Through in-depth interviews and questionnaires, the study reveals that consumers’ main motivation for purchasing virtual items is to improve their gaming experience. At the same time, social interaction also plays an important role in purchase decisions. Factors such as price, affordability, and herd mentality also influence consumers’ purchasing decisions. In addition, personalized and customized services, social elements, and reasonable pricing and promotion strategies for virtual goods are important to attract consumers. This study is of great significance to the virtual goods industry. Enterprises should first understand consumers’ personalized needs and provide virtual goods and services that meet them.
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