An Analysis of the Interaction Between Internet Celebrity Economy and Social Networks

Abstract

At the time of the development of social networks, a new type of professional influencer was born, and the trading market and online social structure that revolved around Internet celebrities were called the internet celebrity economy. In recent years, the Internet celebrity economy has become more mature. It has also brought a lot of profits to the whole society and provided jobs, opportunities to cross social network barriers, and other benefits. Still, people’s impulsive consumption, total social productivity decline due to the comparison psychology generated by the Internet celebrity economy and other negative factors are a serious problem about the Internet celebrity economy and need to be solved. This study examines the beneficial and negative phenomena encountered in the internet celebrity economy’s development and summarizes some suggestions on how to avoid them.