The Inner Logic and Correlation Analysis of Game Recharging and Consumer Behavior: A Study Based on Consumer Psychology

Abstract

With the constant evolution of network technology, online games, as a significant consumer industry, have seen tremendous growth in recent years. The introduction of online games has accelerated the gaming industry’s growth and provided customers with new gaming experiences. In-game recharging behavior has a tremendous influence on customer behavior. This study will investigate the link between recharge behavior and customer behavior in the online gaming industry, as well as how to improve or minimize consumer stickiness using consumer psychology methodologies such as a literature review and case analysis. It demonstrates that good and negative consequences are formed, and stickiness may be divided into active and passive forms. Thus, the author begins with the perspective of their customers and considers how to prevent being pulled away by gaming businesses for more money. The author also investigates more effective strategies to enhance customer stickiness from the standpoint of merchants.