Research On The Impact Of “Fan Circle Culture” On The Sports Industry From The Perspective Of Fan Economy

Abstract

With the vigorous development of the global sports industry, more and more people are paying attention to the sports industry, but it is inevitable that fandom culture will be brought into the sports industry. The paper is based on the analysis of the current situation of the Chinese table tennis team and the Premier League’s fandom, this article concludes the causes and impact of the fan circle culture. The research has found that fan circle culture has both positive and negative effects on the sports industry. If fandom culture is used rationally, it will promote the development of the sports industry, and relevant measures will also be taken to avoid the adverse consequences of excessive fandom. Otherwise, it will cause some serious consequences like damage to the reputation of athletes and clubs and affect the normal progress of the game. This article also analyzes the causes of rice circle culture, which can be used to reduce adverse effects.