YANG, Lena; YANG, Qinhan. Evaluating the Influence of Celebrity Endorsement in Advertising: Insights from Eye-Tracking Analysis. Finance & Economics, [S. l.], v. 1, n. 4, p. 322, 2024. DOI: 10.61173/gg4pvj23. Disponível em: https://fe.deanfrancis.press/article/view/1078. Acesso em: 4 nov. 2026.