CHEN, Sijing. Balancing Global Standardization and Local Differentiation in Multinational Advertising — A Comparative Analysis of Global Advertising Strategies in the Restaurant Sector. Finance & Economics, [S. l.], v. 3, n. 6, p. 8772, 2025. DOI: 10.61173/34z0mn26. Disponível em: https://fe.deanfrancis.press/article/view/251. Acesso em: 4 nov. 2026.