WANG, Haoxi. Research on Commercialization Pathways of Marathon Event IP Integration with Folk Culture——Analysis Based on Enhancing Event IP Recognition and Cultural Influence. Finance & Economics, [S. l.], v. 3, n. 6, p. 8802, 2025. DOI: 10.61173/6ykskw94. Disponível em: https://fe.deanfrancis.press/article/view/254. Acesso em: 4 nov. 2026.