WANG, Yuchen; ZHANG, Ziang; ZHANG, Zican. Sports Brand Cooperation Strategy in the Context of Globalization: A Case Study of the NBA’s Cooperation Model with Multinational Brands and Its Implications for Chinese Professional Basketball. Finance & Economics, [S. l.], v. 3, n. 6, p. 9332, 2025. DOI: 10.61173/r0bjjh21. Disponível em: https://fe.deanfrancis.press/article/view/306. Acesso em: 4 nov. 2026.