CAI, Yusheng. Pricing Strategies and Consumer Behavior in Live Streaming Commerce: The Role of Advertising Media in Customer Acquisition and Momentum Building. Finance & Economics, [S. l.], v. 3, n. 6, p. 9442, 2025. DOI: 10.61173/10s26h18. Disponível em: https://fe.deanfrancis.press/article/view/316. Acesso em: 4 nov. 2026.