SHI, Jiayi. Framing the Bicultural Consumer: How Language and Group Identity Shift Loss Aversion in Marketing. Finance & Economics, [S. l.], v. 3, n. 6, p. 9692, 2025. DOI: 10.61173/387d0h36. Disponível em: https://fe.deanfrancis.press/article/view/341. Acesso em: 4 nov. 2026.