LIU, Xinlan; LIU, Xinmin. Exploring the Psychological Effects of Viral Marketing: The Case of South Korea’s HYBE Entertainment. Finance & Economics, [S. l.], v. 3, n. 5, p. 6612, 2025. DOI: 10.61173/6sn39923. Disponível em: https://fe.deanfrancis.press/article/view/369. Acesso em: 4 nov. 2026.