GUO, Zhongxi; MAO, Yuhan; XU, Zuli; ZHU, Kun. Study on Impulse Shopping Intention of Consumers in Live Broadcast Rooms based on Anchor Factors and Perceived Value. Finance & Economics, [S. l.], v. 3, n. 5, p. 6732, 2025. DOI: 10.61173/gfew9906. Disponível em: https://fe.deanfrancis.press/article/view/381. Acesso em: 4 nov. 2026.