DAI, Chengxi. An evaluation of the NBA’s Business Model and Market Strategies in China. Finance & Economics, [S. l.], v. 3, n. 5, p. 7232, 2025. DOI: 10.61173/3w9bdv91. Disponível em: https://fe.deanfrancis.press/article/view/431. Acesso em: 4 nov. 2026.