LIU, Jiayi. Sports celebrity media reputation strengthens brand favorability - taking Adidas as an example. Finance & Economics, [S. l.], v. 3, n. 4, p. 6102, 2025. DOI: 10.61173/9gds1g58. Disponível em: https://fe.deanfrancis.press/article/view/466. Acesso em: 23 oct. 2026.