ZHOU, Jiacheng. The impact of Sensorial Marketing and Mystery Box Marketing on Live-stream Shopping Behavior: Taking the Live Card Break as an Example. Finance & Economics, [S. l.], v. 3, n. 4, p. 6262, 2025. DOI: 10.61173/zadtvr41. Disponível em: https://fe.deanfrancis.press/article/view/482. Acesso em: 22 oct. 2026.