XU, Ruohui. Exploring How IP Co-Branded Products Influence Word-of-Mouth among Generation Z through Social Identity. Finance & Economics, [S. l.], v. 3, n. 4, p. 6272, 2025. DOI: 10.61173/whqww671. Disponível em: https://fe.deanfrancis.press/article/view/483. Acesso em: 4 nov. 2026.