BO, Siyu; LIU, Xinyang; TANG, Mingze; ZHU, Shouye. The Impact of Short Video Content Marketing on Consumers’ Purchase Intention: Based on Informational Content and Entertainment Content. Finance & Economics, [S. l.], v. 3, n. 4, p. 6342, 2025. DOI: 10.61173/wycgmg82. Disponível em: https://fe.deanfrancis.press/article/view/490. Acesso em: 4 nov. 2026.