CHENG, Zijun; YAO, Zhicong. Exploring the Brand Strategy of CHAGEE. Finance & Economics, [S. l.], v. 3, n. 3, p. 4652, 2025. DOI: 10.61173/best8w78. Disponível em: https://fe.deanfrancis.press/article/view/550. Acesso em: 4 nov. 2026.