XU, Jiyun. Exploring the Long-Term Impact of Coca-Cola’s Polar Bear Advertisements and the Evolution of Consumer Emotional Resonance. Finance & Economics, [S. l.], v. 2, n. 6, p. 3852, 2024. DOI: 10.61173/txmjg046. Disponível em: https://fe.deanfrancis.press/article/view/673. Acesso em: 4 nov. 2026.