LIN, Zichen; ZHANG, Yuhan. The Impact of E-commerce Brand Strategy on the Trendy Consumer Behavior of Generation Z in China: A Case Study of Dewu App. Finance & Economics, [S. l.], v. 2, n. 6, p. 4022, 2024. DOI: 10.61173/b4g5at78. Disponível em: https://fe.deanfrancis.press/article/view/690. Acesso em: 4 nov. 2026.