ZHAO, Jingru. Strategy Analysis Based on Word-of-Mouth Marketing to Address Consumer Perception in the Rebranding of the Barbie Movie. Finance & Economics, [S. l.], v. 2, n. 6, p. 4032, 2024. DOI: 10.61173/fy0s9n06. Disponível em: https://fe.deanfrancis.press/article/view/691. Acesso em: 4 nov. 2026.