ZHU, Ziqi. Through Branding and Fan Engagement Strategies: An Analysis of How K-pop Entertainment Companies Influence Consumer Loyalty and Purchasing Behavior. Finance & Economics, [S. l.], v. 4, n. 3, p. 10632, 2026. DOI: 10.61173/v8hyhd32. Disponível em: https://fe.deanfrancis.press/article/view/88. Acesso em: 4 nov. 2026.