YIN, Yiyi. Analysis of market trends and marketing strategies of film and television companies based on the 4C theory: Taking Universal and Disney as examples. Finance & Economics, [S. l.], v. 2, n. 5, p. 3252, 2024. DOI: 10.61173/z0jz8k65. Disponível em: https://fe.deanfrancis.press/article/view/885. Acesso em: 4 nov. 2026.