Bo, Siyu, Xinyang Liu, Mingze Tang, and Shouye Zhu. “The Impact of Short Video Content Marketing on Consumers’ Purchase Intention: Based on Informational Content and Entertainment Content”. Finance & Economics 3, no. 4 (August 26, 2025): 6342. Accessed November 4, 2026. https://fe.deanfrancis.press/article/view/490.