Analyze the reasons for the rise of the pet economy in different city tier in recent years, and consider the development in China in the next three years.

Abstract

In recent years, China's pet industry has entered a stage of rapid growth, which has brought the development of the pet economy. In order to deeply study the similarities and differences of the reasons for the rise of pet economy in different city tiers in recent years and forecast the pet economy in the next three years, this dissertation searched the literature and data related to the pet industry, designed a questionnaire to acquire the relevant information of people in different cities on pet raising and their views on pet economy, and interviewed a senior executive of pet hospitals to learn about industry developments in a specific place. Research shows that policies, social structure, and COVID-19 have contributed to the growth of China's pet economy. There are also differences among different cities. The pursuit of raising pets in a sophisticated way in first-tier cities has improved consumption levels, the rise in income in second-tier cities has led to an increase in pet consumption, and the low cost of living in lower-tier cities has a greater proportion of disposable income for pet consumption. In the next three years, the pet economy will continue to maintain steady growth, and more new enterprises will join the market.